Photo by Annie Spratt on Unsplash
Are we playing Foosball and sitting on beanbags whilst dreaming up your next marketing campaign? Personally, I’m not a big fan of Foosball and I think beanbags are uncomfortable. Sometimes I do sit on the floor though… I don’t know why but it seems to work. Anyway, here’s a little peek into our creative process.
We study you
First we spend time learning all about your product, your business, your competitors and your customers. We get into your customers heads. What do they want, how do they see you, how do we want them to see you?
We get our team together and we study the problem. Our director loves to draw on the walls so we have whiteboards packed with ideas, notes and scribbles all over our office. In fact we’ve even started writing on the windows and mirrors.
We lie in bed
We lose sleep while ideas swirl in our heads. There is a state of mind you find there where ideas seem to bubble to the surface more easily. It’s hard to force an idea… you just have to put all the right information in and wait until your brain spits something half decent at you that you can form into an idea.
We take some of those ideas plucked from our subconscious and we refine them with the team until we have a creative concept. We poke all the holes in it that we can and see if it stands up.
We form the concept into a tangible thing. This might be much shorter or longer than the process of developing the concept.
Our team critiques and tweaks, rinses and repeats.
And that’s it! We create a finished product and put it out into the world.