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Why is the end of the financial year significant when it comes to your business marketing and advertising? Here are three major reasons:
Time to be Analytical
It is the most opportune time to be completely analytical about your approach to marketing and advertising. Is it working and showing results on the bottom line? Every dollar you spend on marketing and advertising should be showing a positive result whether it be in the area of growth or sustainability.
As advertising is a direct expense on your business, investing in advertising and marketing prior to the end of the financial year will see you reinjecting those funds back into your business cash flow early in the new financial year, creating a positive cash flow result.
Strategy = success
Last but not least, fail to plan – plan to fail. The end of the financial year and the start of the new affords you the best opportunity to focus on creating a 12 month plan. This in turn will free your mind to focus on your business.
What’s the next step? A consultation with our strategy team can help guide you onto a proactive path and suggest ways to achieve the results you seek. By engaging Gocrossmedia marketing and advertising strategy services, you will have peace of mind that your advertising budget is achieving the best possible value and result.
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