Advertising is all about getting attention. And what better way to capture attention than to entertain? Here are a few examples of ways we’ve added a bit of quirk to a campaign to capture their target audience.
Eastland Trailer Parts
A small business with a low profile, we helped Eastland Trailer Parts develop their brand’s local visibility through flyers and cinema advertising. As a new-ish small business, they didn’t have a big budget so we developed a creative that would capture their market’s attention without big budget photography and effects. We achieved this by developing characters that represented their target markets: fishermen and grey nomads, primarily male. By using humour in the form of a few in-jokes and a friendly, blokey voiceover we created a campaign that helped develop a brand personality that connected effectively with the target audiences. The campaign worked a treat and in 2018 we’re continuing the campaign and adding a couple more characters.[/vc_column_text][ultimate_spacer height=”20″][vc_single_image image=”14686″ img_size=”full”][ultimate_spacer height=”50″][vc_column_text]
Tru Blu Catering
With a name like “Tru Blu Catering” you’ve got to go a bit quirky. Their choice of name already lends the brand a personality so they needed a radio campaign to match. We developed a delicious bush poetry style creative with some delightful bird sounds that would make Banjo Patterson hungry.[/vc_column_text][ultimate_spacer height=”20″][vc_video align=”center” link=”https://youtu.be/Bh_uXLVLQUY”][ultimate_spacer height=”50″][vc_column_text]
Laing + Simmons
Still one of our favourites, the commercial we made for Laing + Simmons is definitely a little quirky. We took the audience for a ride around a familiar game board so they could see themselves winning at the property game. Real estate is a competitive game so it was important to help the brand stand out and get noticed with high impact visuals.[/vc_column_text][ultimate_spacer height=”20″][vc_video align=”center” link=”https://youtu.be/5PQIMIaHKvA”][ultimate_spacer height=”20″][vc_empty_space height=”50px”][vc_cta h2=”Want to get your brand personality up to scratch?” add_button=”right” btn_title=”Contact Us” btn_color=”green” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fgocrossmedia.com.au%2Fcontact%2F||” btn_add_icon=”true”]
Let’s get quirky!