Why Stratton Finance Loved Our TV Ad

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] We recently developed a commercial for Stratton Finance in the Tamworth region. The national head office loved it so much we made one for them too! Here’s the break down on why this ad was successful. [/vc_column_text][vc_empty_space height=”50px”][vc_column_text] 1. It’s on brand We developed this ad using Stratton’s very consistent brand style by […]

Our Conceptual Work

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There’s a lot more to advertising than just listing your products and services. With so much advertising clamouring for attention, being able to connect with your target audience is crucial. That’s were a great concept really shines. [/vc_column_text][vc_empty_space height=”50px”][vc_column_text] Kenso Agcare This campaign illustrates perfectly that often the best way to sell a […]

Our Quirkiest Campaigns

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Advertising is all about getting attention. And what better way to capture attention than to entertain? Here are a few examples of ways we’ve added a bit of quirk to a campaign to capture their target audience.   Eastland Trailer Parts A small business with a low profile, we helped Eastland Trailer Parts […]

Making Happy Faces: Our campaign for Ray White

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Developing a multi-faceted campaign using a range of media is your best bet at marketing success. We worked with Ray White in Forster/Tuncurry to produce their latest campaign: “Happy Faces”.   Strategy In real estate, advertising campaigns are generally aimed at vendors; if you have a large range of properties, the buyers will […]

360 Tours: Get Clients in the Door Without Leaving Home

[vc_row][vc_column][vc_empty_space height=”20px”][vc_column_text] Did you know it’s easy for potential clients to walk in your door and take a look around from their couch at home? With a Google 360 tour, you can do just that. If you own an event space or location driven business this could be one of your most valuable marketing assets. [/vc_column_text][vc_empty_space […]

The Last Jedi: Return of the Massive Audiences

[vc_row][vc_column][ultimate_spacer height=”50″][vc_column_text] Are you a fan of star wars? Let’s face it…who isn’t. It’s been 2 years since the release of the last Stars Wars installment.  To say this next film is highly anticipated is an understatement of epic proportions. [/vc_column_text][ultimate_spacer height=”50″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It’s safe to say almost everyone on the face of the planet had probably […]

The one thing that will make your campaign a success!

[vc_row][vc_column][vc_column_text] Great content makes for a memorable ad that delivers your message. This is a perfect example from SodaStream. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There is one thing in media that will make your advertising successful… … producing content that will engage the target audience. The million dollar question is how do you achieve this?   Content starts […]

Paper Towns: How we helped a small signage company stand out

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Marketing isn’t an exact science. It has its roots in psychology and statistics and then there’s a dash of guesswork thrown in. You can know the audience, you can look at their purchasing trends and you can study the economics of the area, the year and the time of year you want to […]

A Big Plus: Brand positioning for Laing + Simmons

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Three and a half ago years gocrossmedia began creative on the hugely successful “Rubik’s Cube” TV and cinema campaign for Laing and Simmons Port Macquarie. After three phases of the original concept, gocrossmedia has exceeded all performance indicators and the client is reaping the benefits of unprecedented market dominance.   The Brief By […]

Eagle Power Sports: Re-invigorating a brand

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Some of the most exciting projects for us are those where a business is moving in a whole new direction. This means developing a new brand image in line with this direction. Under new ownership, Eagle Powersports in Tamworth are dramatically expanding their range of products that will appeal to a whole new […]