Post Production Magic: How post production transforms a commercial

[vc_row][vc_column][vc_single_image image=”14137″ img_size=”full” alignment=”center”][vc_empty_space height=”50px”][vc_column_text] Lighting is a photographer’s best friend. Perfect lighting is hard to come by when you’re not in the studio. In the great outdoors, the weather and time of day can often determine the results of your efforts. We recently shot an ad for Port Macquarie Surf School and the weather […]

Taking the Emotion Out of Marketing – Why being analytical is key to return on investment

[vc_row][vc_column][vc_single_image image=”14169″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] If the responsibility of marketing & advertising in business falls on your shoulders leave your emotions at the door and start getting results!   Today more than ever, we are all facing a situation of saturated opportunity and plenty of choice. It’s great to have an abundance of products and services […]

Is Radio Worth It? Cutting Through the Static

[vc_row][vc_column][vc_single_image image=”14174″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] You have to hand it to commercial radio – still chugging along after nearly 100 years. But even if it has survived the birth of television, the rise and fall of VHS and today’s vast palette of online connectivity, is radio still an effective way to get your branding/sales message heard? […]