Is radio advertising right for your business?

[vc_row][vc_column][vc_single_image image=”14514″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Radio should always be part of a media mix. It fills a niche that no other advertising reaches. Careful strategic thinking in placement and creative will […]

Share

[vc_row][vc_column][ultimate_spacer height=”50″][vc_column_text] Are you a fan of star wars? Let’s face it…who isn’t. It’s been 2 years since the release of the last Stars Wars installment.  To say this next […]

Share
Ever wonder how we create your next marketing campaign?

[vc_row][vc_column][vc_single_image image=”14461″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Are we playing Foosball and sitting on beanbags whilst dreaming up your next marketing campaign? Personally, I’m not a big fan of Foosball and I think […]

Share
Short Sharp Sweet: The one thing that will get your advertising noticed

[vc_row][vc_column][vc_single_image image=”14458″ img_size=”full”][vc_column_text] Photo by Annie Spratt on Unsplash [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Most people can write but few people can write to engage, enthral, captivate or entertain a reader. Fewer still […]

Share
How to get great campaign results with media placement

[vc_row][vc_column][vc_single_image image=”14450″ img_size=”full”][vc_column_text] Photo by Tom Ritson on Unsplash [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Choosing the right type of media and then placing advertising material for the best result is not an easy […]

Share

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] It’s reaching the end of financial year and now is the best time to develop your marketing plan and spend. Last issue we touched on developing a solid […]

Share
Marketing Fails: And how to avoid them

[vc_row][vc_column][vc_single_image image=”14198″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There have been many notorious marketing campaigns over the years where a faux pas has created a PR nightmare or a slump in sales. Sometimes they’re […]

Share
The Age of Online – How seniors have mastered the search engine

[vc_row][vc_column][vc_single_image image=”14197″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Underestimate the 65+ internet generation at your own risk. They have learnt to surf the net and they’re savvy! They know everything about your product and […]

Share
The Positive Power of a Catchy Jingle

[vc_row][vc_column][vc_single_image image=”14191″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Everyone’s had them; songs that get stuck in your head and just won’t leave. Maybe they’re just there to fill the space in between your thoughts. […]

Share
Taking the Emotion Out of Marketing – Why being analytical is key to return on investment

[vc_row][vc_column][vc_single_image image=”14169″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] If the responsibility of marketing & advertising in business falls on your shoulders leave your emotions at the door and start getting results!   Today more […]

Share