When creativity isn’t enough: How to get results from advertising

[vc_row][vc_column][vc_single_image image=”14778″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] “It’s not enough to be creative. Here’s how to make sure your efforts get results.” An ability to come up with a unique and creative concept will give your advertising more scope to succeed but keep in mind it still must be effective to be considered successful. If it’s not seen […]

The Secret to a Great Marketing Plan

[vc_row][vc_column][vc_single_image image=”14746″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] “What’s the use of running if you are not on the right road”? This saying from the famously efficient Germans can be aptly applied to marketing your business. But how do you find out if you’re on the right road? Planning! You might take a few wrong turns but a well […]

Get INSANE Reach in the Commonwealth Games

[vc_row][vc_column][vc_single_image image=”14709″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] The Commonwealth Games are just around the corner and they bring the opportunity to reach massive audiences!   The Games are being held on Aussie turf for the first time in 12 years. We’re expecting big ratings with audiences that span all demographics. This is a rare opportunity to advertise on […]

Outdoor Exposure: Why invest in billboards?

[vc_row][vc_column][vc_single_image image=”14597″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Billboards are everywhere… They’re inside shopping centres, on bus shelters, on buses themselves and now they’re digital too. According to the Standard Media Index figures there was a 7.3% increase in agency spend on Outdoor during 2017 compared to 2016. With so much advertising out there, why are so many businesses […]

How Advertising Shapes Our Culture

[vc_row][vc_column][vc_single_image image=”14526″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Christmas is nearing and we’re all eagerly awaiting the arrival of Father Christmas, the big jolly man in a red suit. But did you know Santa didn’t always look this way? His signature look we know today was cemented in our culture with a little help from a powerful ad campaign […]

Is radio advertising right for your business?

[vc_row][vc_column][vc_single_image image=”14514″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Radio should always be part of a media mix. It fills a niche that no other advertising reaches. Careful strategic thinking in placement and creative will enable your radio ads to shine and cut through the noise at the right time. [/vc_column_text][ultimate_spacer height=”50″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] As a standalone advertising medium, radio often falls […]

How to Make ALL Your Advertising Perform Better

[vc_row][vc_column][vc_single_image image=”14507″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Did you know including digital media in your marketing strategy is demonstrated to increase your ROI for other forms of advertising? Digital is unique in its ability to allow audiences to instantly contact you or purchase from you upon seeing an ad. Here are some ways you can improve your digital […]

Plan for Success – Be bold & create a marketing plan that works

[vc_row][vc_column][vc_single_image image=”14225″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] “What’s the use of running if you are not on the right road”? This saying from the famously efficient Germans can be aptly applied to marketing your business. But how do you find out if you’re on the right road? Planning! You might take a few wrong turns but a well […]

Marketing Fails: And how to avoid them

[vc_row][vc_column][vc_single_image image=”14198″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There have been many notorious marketing campaigns over the years where a faux pas has created a PR nightmare or a slump in sales. Sometimes they’re bad decisions and sometimes bad luck but many are avoidable…   To get us on the right path let’s start off with an example of […]

Taking the Emotion Out of Marketing – Why being analytical is key to return on investment

[vc_row][vc_column][vc_single_image image=”14169″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] If the responsibility of marketing & advertising in business falls on your shoulders leave your emotions at the door and start getting results!   Today more than ever, we are all facing a situation of saturated opportunity and plenty of choice. It’s great to have an abundance of products and services […]