Making Happy Faces: Our campaign for Ray White

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Developing a multi-faceted campaign using a range of media is your best bet at marketing success. We worked with Ray White in Forster/Tuncurry to produce their latest campaign: “Happy Faces”.   Strategy In real estate, advertising campaigns are generally aimed at vendors; if you have a large range of properties, the buyers will […]

How we helped Kenso Agcare with their Marketing Plan

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] It’s reaching the end of financial year and now is the best time to develop your marketing plan and spend. Last issue we touched on developing a solid marketing plan. Now we’ll look at a marketing strategy that we put in place for Kenso Agcare and how it’s come together.   The Plan […]

Post Production Magic: How post production transforms a commercial

[vc_row][vc_column][vc_single_image image=”14137″ img_size=”full” alignment=”center”][vc_empty_space height=”50px”][vc_column_text] Lighting is a photographer’s best friend. Perfect lighting is hard to come by when you’re not in the studio. In the great outdoors, the weather and time of day can often determine the results of your efforts. We recently shot an ad for Port Macquarie Surf School and the weather […]

Paper Towns: How we helped a small signage company stand out

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Marketing isn’t an exact science. It has its roots in psychology and statistics and then there’s a dash of guesswork thrown in. You can know the audience, you can look at their purchasing trends and you can study the economics of the area, the year and the time of year you want to […]

A Big Plus: Brand positioning for Laing + Simmons

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Three and a half ago years gocrossmedia began creative on the hugely successful “Rubik’s Cube” TV and cinema campaign for Laing and Simmons Port Macquarie. After three phases of the original concept, gocrossmedia has exceeded all performance indicators and the client is reaping the benefits of unprecedented market dominance.   The Brief By […]

Eagle Power Sports: Re-invigorating a brand

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Some of the most exciting projects for us are those where a business is moving in a whole new direction. This means developing a new brand image in line with this direction. Under new ownership, Eagle Powersports in Tamworth are dramatically expanding their range of products that will appeal to a whole new […]

Westpac Rescue Helicopter: Capturing an audience with emotive soundscapes

[vc_row][vc_column][vc_single_image image=”14020″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] As part of our community partnership with Westpac Rescue Helicopter, they asked us to develop an innovative and creative way to help secure corporate sponsorships from businesses in metropolitan and rural Australia. Securing corporate sponsorship continues to be the lifeblood of the Westpac Rescue Helicopters’ ability to provide this crucial service […]