Why Stratton Finance Loved Our TV Ad

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] We recently developed a commercial for Stratton Finance in the Tamworth region. The national head office loved it so much we made one for them too! Here’s the break down on why this ad was successful. [/vc_column_text][vc_empty_space height=”50px”][vc_column_text] 1. It’s on brand We developed this ad using Stratton’s very consistent brand style by […]

Our Conceptual Work

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There’s a lot more to advertising than just listing your products and services. With so much advertising clamouring for attention, being able to connect with your target audience is crucial. That’s were a great concept really shines. [/vc_column_text][vc_empty_space height=”50px”][vc_column_text] Kenso Agcare This campaign illustrates perfectly that often the best way to sell a […]

How to Develop a Killer Campaign Concept

[vc_row][vc_column][vc_single_image image=”14730″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] A great creative concept will give your campaign consistency, memorability and cut-through. It’s an idea which appeals to your audience and can be used in a variety of advertising mediums to deliver a range of different messages. We’ve all seen businesses who try to appeal to their customers either without a […]

Content is the skeleton key to unlocking your business’s potential

[vc_row][vc_column][vc_single_image image=”14733″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There are millions of articles on the internet and in books on the subject, that say that as a business or a personal brand, content creation and content marketing must be high on your list in terms of effectively engaging with your audience. As a business or personal brand you can […]

Our Quirkiest Campaigns

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Advertising is all about getting attention. And what better way to capture attention than to entertain? Here are a few examples of ways we’ve added a bit of quirk to a campaign to capture their target audience.   Eastland Trailer Parts A small business with a low profile, we helped Eastland Trailer Parts […]

How to use Humour in Advertising

[vc_row][vc_column][vc_single_image image=”14678″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] When you think back to ads that have stuck in your mind, or your favourite ads, often they are funny. Why? Because humour is entertaining and audiences love to be entertained. Another great benefit of using humour is it can create a very positive attitude toward your brand personality where customers […]

Making Happy Faces: Our campaign for Ray White

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Developing a multi-faceted campaign using a range of media is your best bet at marketing success. We worked with Ray White in Forster/Tuncurry to produce their latest campaign: “Happy Faces”.   Strategy In real estate, advertising campaigns are generally aimed at vendors; if you have a large range of properties, the buyers will […]

How Advertising Shapes Our Culture

[vc_row][vc_column][vc_single_image image=”14526″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Christmas is nearing and we’re all eagerly awaiting the arrival of Father Christmas, the big jolly man in a red suit. But did you know Santa didn’t always look this way? His signature look we know today was cemented in our culture with a little help from a powerful ad campaign […]

Is radio advertising right for your business?

[vc_row][vc_column][vc_single_image image=”14514″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Radio should always be part of a media mix. It fills a niche that no other advertising reaches. Careful strategic thinking in placement and creative will enable your radio ads to shine and cut through the noise at the right time. [/vc_column_text][ultimate_spacer height=”50″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] As a standalone advertising medium, radio often falls […]

The Last Jedi: Return of the Massive Audiences

[vc_row][vc_column][ultimate_spacer height=”50″][vc_column_text] Are you a fan of star wars? Let’s face it…who isn’t. It’s been 2 years since the release of the last Stars Wars installment.  To say this next film is highly anticipated is an understatement of epic proportions. [/vc_column_text][ultimate_spacer height=”50″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It’s safe to say almost everyone on the face of the planet had probably […]