The Positive Power of a Catchy Jingle

[vc_row][vc_column][vc_single_image image=”14191″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Everyone’s had them; songs that get stuck in your head and just won’t leave. Maybe they’re just there to fill the space in between your thoughts. It’s a space that advertisers try to get into. Some actually do make it in and a clever few never leave.   The phenomenon of […]

Is Radio Worth It? Cutting Through the Static

[vc_row][vc_column][vc_single_image image=”14174″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] You have to hand it to commercial radio – still chugging along after nearly 100 years. But even if it has survived the birth of television, the rise and fall of VHS and today’s vast palette of online connectivity, is radio still an effective way to get your branding/sales message heard? […]

Westpac Rescue Helicopter: Capturing an audience with emotive soundscapes

[vc_row][vc_column][vc_single_image image=”14020″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] As part of our community partnership with Westpac Rescue Helicopter, they asked us to develop an innovative and creative way to help secure corporate sponsorships from businesses in metropolitan and rural Australia. Securing corporate sponsorship continues to be the lifeblood of the Westpac Rescue Helicopters’ ability to provide this crucial service […]