Why Stratton Finance Loved Our TV Ad

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] We recently developed a commercial for Stratton Finance in the Tamworth region. The national head office loved it so much we made one for them too! Here’s the break down on why this ad was successful. [/vc_column_text][vc_empty_space height=”50px”][vc_column_text] 1. It’s on brand We developed this ad using Stratton’s very consistent brand style by […]

Our Conceptual Work

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There’s a lot more to advertising than just listing your products and services. With so much advertising clamouring for attention, being able to connect with your target audience is crucial. That’s were a great concept really shines. [/vc_column_text][vc_empty_space height=”50px”][vc_column_text] Kenso Agcare This campaign illustrates perfectly that often the best way to sell a […]

Making Happy Faces: Our campaign for Ray White

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Developing a multi-faceted campaign using a range of media is your best bet at marketing success. We worked with Ray White in Forster/Tuncurry to produce their latest campaign: “Happy Faces”.   Strategy In real estate, advertising campaigns are generally aimed at vendors; if you have a large range of properties, the buyers will […]

TV: The Most Effective Advertising Medium

[vc_row][vc_column][vc_single_image image=”14611″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Television media placement is about being clever with your budget. Getting the best bang for your buck! Placing media and being effective with placement is integral to every campaign, if you want to see a return on your investment. Here are some ways you can optimise your TV spend.   Where […]

Outdoor Exposure: Why invest in billboards?

[vc_row][vc_column][vc_single_image image=”14597″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Billboards are everywhere… They’re inside shopping centres, on bus shelters, on buses themselves and now they’re digital too. According to the Standard Media Index figures there was a 7.3% increase in agency spend on Outdoor during 2017 compared to 2016. With so much advertising out there, why are so many businesses […]

The one thing that will make your campaign a success!

[vc_row][vc_column][vc_column_text] Great content makes for a memorable ad that delivers your message. This is a perfect example from SodaStream. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There is one thing in media that will make your advertising successful… … producing content that will engage the target audience. The million dollar question is how do you achieve this?   Content starts […]

It’s Show Time – Why advertising on cinema this month will work

[vc_row][vc_column][vc_single_image image=”14267″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] The school holidays sees a big peak in cinema traffic. That means much bigger audiences for cinema advertisers. This is a great time of year to leverage the foot traffic with a very cost effective form of advertising.   Why invest in cinema? Cinema has some great stats behind it in […]

How AVs can be a game changer for your business

[vc_row][vc_column][vc_single_image image=”14218″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Audio Visuals (video content) can help your business in more ways than you’ve probably thought of. In a world where we’re constantly bombarded with marketing content and more information than we can possibly ingest, video is a great way to capture people’s attention. And it’s not just great for advertising. It […]

Post Production Magic: How post production transforms a commercial

[vc_row][vc_column][vc_single_image image=”14137″ img_size=”full” alignment=”center”][vc_empty_space height=”50px”][vc_column_text] Lighting is a photographer’s best friend. Perfect lighting is hard to come by when you’re not in the studio. In the great outdoors, the weather and time of day can often determine the results of your efforts. We recently shot an ad for Port Macquarie Surf School and the weather […]

Paper Towns: How we helped a small signage company stand out

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Marketing isn’t an exact science. It has its roots in psychology and statistics and then there’s a dash of guesswork thrown in. You can know the audience, you can look at their purchasing trends and you can study the economics of the area, the year and the time of year you want to […]