Why Stratton Finance Loved Our TV Ad

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] We recently developed a commercial for Stratton Finance in the Tamworth region. The national head office loved it so much we made one for them too! Here’s the break down on why this ad was successful. [/vc_column_text][vc_empty_space height=”50px”][vc_column_text] 1. It’s on brand We developed this ad using Stratton’s very consistent brand style by […]

Our Conceptual Work

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There’s a lot more to advertising than just listing your products and services. With so much advertising clamouring for attention, being able to connect with your target audience is crucial. That’s were a great concept really shines. [/vc_column_text][vc_empty_space height=”50px”][vc_column_text] Kenso Agcare This campaign illustrates perfectly that often the best way to sell a […]

Making Happy Faces: Our campaign for Ray White

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Developing a multi-faceted campaign using a range of media is your best bet at marketing success. We worked with Ray White in Forster/Tuncurry to produce their latest campaign: “Happy Faces”.   Strategy In real estate, advertising campaigns are generally aimed at vendors; if you have a large range of properties, the buyers will […]

Short Sharp Sweet: The one thing that will get your advertising noticed

[vc_row][vc_column][vc_single_image image=”14458″ img_size=”full”][vc_column_text] Photo by Annie Spratt on Unsplash [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Most people can write but few people can write to engage, enthral, captivate or entertain a reader. Fewer still can do that in just a handful of words. We have a mantra in our team – “short, sharp, sweet”. It describes almost everything we […]

This is why you should pay for great design

[vc_row][vc_column][vc_single_image image=”14425″ img_size=”full”][vc_column_text] A classic case of design gone wrong from devdans [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] I often joke that my job as a graphic designer is to ‘make things look pretty’, but it’s not. My job is to effectively communicate a message, draw an emotional response from the target market and lead them to take action. […]

Make your brand viral: Get free brand exposure with these tips!

[vc_row][vc_column][vc_single_image image=”14415″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] All businesses need paying customers and to get them your brand needs exposure. Branding is vital in today’s crowded marketplace of companies, ideas, products and services and though most of us understand visual branding with images, colours, logos, etc. few understand how important it actually is and it’s benefits.[/vc_column_text][ultimate_spacer height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text] […]

The one thing that will make your campaign a success!

[vc_row][vc_column][vc_column_text] Great content makes for a memorable ad that delivers your message. This is a perfect example from SodaStream. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There is one thing in media that will make your advertising successful… … producing content that will engage the target audience. The million dollar question is how do you achieve this?   Content starts […]

How we helped Kenso Agcare with their Marketing Plan

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] It’s reaching the end of financial year and now is the best time to develop your marketing plan and spend. Last issue we touched on developing a solid marketing plan. Now we’ll look at a marketing strategy that we put in place for Kenso Agcare and how it’s come together.   The Plan […]

Post Production Magic: How post production transforms a commercial

[vc_row][vc_column][vc_single_image image=”14137″ img_size=”full” alignment=”center”][vc_empty_space height=”50px”][vc_column_text] Lighting is a photographer’s best friend. Perfect lighting is hard to come by when you’re not in the studio. In the great outdoors, the weather and time of day can often determine the results of your efforts. We recently shot an ad for Port Macquarie Surf School and the weather […]

Paper Towns: How we helped a small signage company stand out

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Marketing isn’t an exact science. It has its roots in psychology and statistics and then there’s a dash of guesswork thrown in. You can know the audience, you can look at their purchasing trends and you can study the economics of the area, the year and the time of year you want to […]