Is radio advertising right for your business?

[vc_row][vc_column][vc_single_image image=”14514″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Radio should always be part of a media mix. It fills a niche that no other advertising reaches. Careful strategic thinking in placement and creative will enable your radio ads to shine and cut through the noise at the right time. [/vc_column_text][ultimate_spacer height=”50″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] As a standalone advertising medium, radio often falls […]

The Last Jedi: Return of the Massive Audiences

[vc_row][vc_column][ultimate_spacer height=”50″][vc_column_text] Are you a fan of star wars? Let’s face it…who isn’t. It’s been 2 years since the release of the last Stars Wars installment.  To say this next film is highly anticipated is an understatement of epic proportions. [/vc_column_text][ultimate_spacer height=”50″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It’s safe to say almost everyone on the face of the planet had probably […]

Ever wonder how we create your next marketing campaign?

[vc_row][vc_column][vc_single_image image=”14461″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Are we playing Foosball and sitting on beanbags whilst dreaming up your next marketing campaign? Personally, I’m not a big fan of Foosball and I think beanbags are uncomfortable. Sometimes I do sit on the floor though… I don’t know why but it seems to work. Anyway, here’s a little peek […]

Short Sharp Sweet: The one thing that will get your advertising noticed

[vc_row][vc_column][vc_single_image image=”14458″ img_size=”full”][vc_column_text] Photo by Annie Spratt on Unsplash [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Most people can write but few people can write to engage, enthral, captivate or entertain a reader. Fewer still can do that in just a handful of words. We have a mantra in our team – “short, sharp, sweet”. It describes almost everything we […]

How to get great campaign results with media placement

[vc_row][vc_column][vc_single_image image=”14450″ img_size=”full”][vc_column_text] Photo by Tom Ritson on Unsplash [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Choosing the right type of media and then placing advertising material for the best result is not an easy task. It’s a job for strategic thinkers with a holistic view of the advertising landscape and the target audience. So what’s the best option for […]

How we helped Kenso Agcare with their Marketing Plan

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] It’s reaching the end of financial year and now is the best time to develop your marketing plan and spend. Last issue we touched on developing a solid marketing plan. Now we’ll look at a marketing strategy that we put in place for Kenso Agcare and how it’s come together.   The Plan […]

Marketing Fails: And how to avoid them

[vc_row][vc_column][vc_single_image image=”14198″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There have been many notorious marketing campaigns over the years where a faux pas has created a PR nightmare or a slump in sales. Sometimes they’re bad decisions and sometimes bad luck but many are avoidable…   To get us on the right path let’s start off with an example of […]

The Age of Online – How seniors have mastered the search engine

[vc_row][vc_column][vc_single_image image=”14197″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Underestimate the 65+ internet generation at your own risk. They have learnt to surf the net and they’re savvy! They know everything about your product and they’ll scour site after site looking for the best price. It’s the scalding scrutiny of the seniors search engine.   A couple of years ago […]

The Positive Power of a Catchy Jingle

[vc_row][vc_column][vc_single_image image=”14191″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Everyone’s had them; songs that get stuck in your head and just won’t leave. Maybe they’re just there to fill the space in between your thoughts. It’s a space that advertisers try to get into. Some actually do make it in and a clever few never leave.   The phenomenon of […]

Taking the Emotion Out of Marketing – Why being analytical is key to return on investment

[vc_row][vc_column][vc_single_image image=”14169″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] If the responsibility of marketing & advertising in business falls on your shoulders leave your emotions at the door and start getting results!   Today more than ever, we are all facing a situation of saturated opportunity and plenty of choice. It’s great to have an abundance of products and services […]