Marketing Fails: And how to avoid them

[vc_row][vc_column][vc_single_image image=”14198″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] There have been many notorious marketing campaigns over the years where a faux pas has created a PR nightmare or a slump in sales. Sometimes they’re bad decisions and sometimes bad luck but many are avoidable…   To get us on the right path let’s start off with an example of […]

Taking the Emotion Out of Marketing – Why being analytical is key to return on investment

[vc_row][vc_column][vc_single_image image=”14169″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] If the responsibility of marketing & advertising in business falls on your shoulders leave your emotions at the door and start getting results!   Today more than ever, we are all facing a situation of saturated opportunity and plenty of choice. It’s great to have an abundance of products and services […]

The response for our Rotary Youth Exchange campaign

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] In 2015 we were engaged by Rotary Youth Exchange Australia to increasing awareness of their exchange program. The result has been exceptional, with a huge impact on Rotary clubs around Australia receiving enquiries.   The campaign saw our team creating a series of TV ads, Audio Visuals for web and an EDM, plus a post card […]