Short Sharp Sweet: The one thing that will get your advertising noticed

[vc_row][vc_column][vc_single_image image=”14458″ img_size=”full”][vc_column_text] Photo by Annie Spratt on Unsplash [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Most people can write but few people can write to engage, enthral, captivate or entertain a reader. Fewer still can do that in just a handful of words. We have a mantra in our team – “short, sharp, sweet”. It describes almost everything we […]

How to get great campaign results with media placement

[vc_row][vc_column][vc_single_image image=”14450″ img_size=”full”][vc_column_text] Photo by Tom Ritson on Unsplash [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Choosing the right type of media and then placing advertising material for the best result is not an easy task. It’s a job for strategic thinkers with a holistic view of the advertising landscape and the target audience. So what’s the best option for […]

Is Radio Worth It? Cutting Through the Static

[vc_row][vc_column][vc_single_image image=”14174″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] You have to hand it to commercial radio – still chugging along after nearly 100 years. But even if it has survived the birth of television, the rise and fall of VHS and today’s vast palette of online connectivity, is radio still an effective way to get your branding/sales message heard? […]

Be Remembered: Leverage big films and get retention

[vc_row][vc_column][vc_single_image image=”14021″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] 2016 has been a great year for the movies. Cinemas are seeing big increases in ticket sales right across Australia. And why not? We have seen some awesome films released this year with more to come in 2017.   And why not? We have seen some awesome films released this year […]

Olympic Success: Grace Lutheran’s great TV campaign results

[vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Been watching the Olympics? If you’re anywhere near Rothwell you may have seen Grace Lutheran College’s TV advertising campaign. They took us up on our placement offer for the Olympics. Want to know the result?   The Olympics is a mammoth TV event which only rolls around every 4 years and offers greater than […]

How to plan your Spring & Summer marketing campaigns

[vc_row][vc_column][vc_single_image image=”13966″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Don’t be like a bear. Don’t wake up after the cold months and react to everything that moves!   Now is the best time to plan your marketing campaigns for spring & summer. Spring, summer and Christmas see the biggest consumer spends of the year. How do you position your business […]