When creativity isn’t enough: How to get results from advertising

[vc_row][vc_column][vc_single_image image=”14778″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] “It’s not enough to be creative. Here’s how to make sure your efforts get results.” An ability to come up with a unique and creative concept will give your advertising more scope to succeed but keep in mind it still must be effective to be considered successful. If it’s not seen […]

The Secret to a Great Marketing Plan

[vc_row][vc_column][vc_single_image image=”14746″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] “What’s the use of running if you are not on the right road”? This saying from the famously efficient Germans can be aptly applied to marketing your business. But how do you find out if you’re on the right road? Planning! You might take a few wrong turns but a well […]

TV: The Most Effective Advertising Medium

[vc_row][vc_column][vc_single_image image=”14611″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Television media placement is about being clever with your budget. Getting the best bang for your buck! Placing media and being effective with placement is integral to every campaign, if you want to see a return on your investment. Here are some ways you can optimise your TV spend.   Where […]

Outdoor Exposure: Why invest in billboards?

[vc_row][vc_column][vc_single_image image=”14597″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Billboards are everywhere… They’re inside shopping centres, on bus shelters, on buses themselves and now they’re digital too. According to the Standard Media Index figures there was a 7.3% increase in agency spend on Outdoor during 2017 compared to 2016. With so much advertising out there, why are so many businesses […]

Get in the Game: Sport Event Driven Television

[vc_row][vc_column][vc_single_image image=”14590″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Big TV events get BIG audiences and the best part is it’s very affordable. When you want to put as many sets of eyes on your advertising as you can, little gets as much exposure as event driven television. With huge events like the Winter Olympics and Commonwealth games touted for […]

360 Tours: Get Clients in the Door Without Leaving Home

[vc_row][vc_column][vc_empty_space height=”20px”][vc_column_text] Did you know it’s easy for potential clients to walk in your door and take a look around from their couch at home? With a Google 360 tour, you can do just that. If you own an event space or location driven business this could be one of your most valuable marketing assets. [/vc_column_text][vc_empty_space […]

How Advertising Shapes Our Culture

[vc_row][vc_column][vc_single_image image=”14526″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Christmas is nearing and we’re all eagerly awaiting the arrival of Father Christmas, the big jolly man in a red suit. But did you know Santa didn’t always look this way? His signature look we know today was cemented in our culture with a little help from a powerful ad campaign […]

How to Make ALL Your Advertising Perform Better

[vc_row][vc_column][vc_single_image image=”14507″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] Did you know including digital media in your marketing strategy is demonstrated to increase your ROI for other forms of advertising? Digital is unique in its ability to allow audiences to instantly contact you or purchase from you upon seeing an ad. Here are some ways you can improve your digital […]

This is why you should pay for great design

[vc_row][vc_column][vc_single_image image=”14425″ img_size=”full”][vc_column_text] A classic case of design gone wrong from devdans [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] I often joke that my job as a graphic designer is to ‘make things look pretty’, but it’s not. My job is to effectively communicate a message, draw an emotional response from the target market and lead them to take action. […]

Make your brand viral: Get free brand exposure with these tips!

[vc_row][vc_column][vc_single_image image=”14415″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text] All businesses need paying customers and to get them your brand needs exposure. Branding is vital in today’s crowded marketplace of companies, ideas, products and services and though most of us understand visual branding with images, colours, logos, etc. few understand how important it actually is and it’s benefits.[/vc_column_text][ultimate_spacer height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text] […]